Ads Around Us
It was a fresh summer evening. Walking from the underground railway station I was thinking of the advertisement hoardings and posters hanging on the walls of the subway. These items tried to attract one’s attention with their Day-glo and original but sometimes absolutely stupid slogans. Not only a New York furniture store was represented here. Images of bottles, technics, pretty faces and expensive watch flickered before my eyes like moths and butterflies screening the text behind.
The global idea imposed by the society of the consumption has been rather well explained by the advertisement. An allusion to the competition depicted on the posters and front pages was acting as if to calm the fatigued consciousness and at the same time agitating the insatiable imagination of a passer-by. The words Duval modern furniture store were shimmering softly with every letter, every stroke. Simple and obvious. For the one who needed this modern furniture. I didn’t need it, but… The meaning of the advertisement is the choice.
The store was just around the corner. It was too late, but I have naturally decided to have a look at its show-window. In a couple of minutes I have reached my destination. There has been nothing more that I could expect. Ordinary slogans like modern dining rooms New York have been taken to mean. With no one beside me to share my thoughts I decided at last to go home. Tired of the ads. So simple, and so complicated. The advertisement.